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How will ChatGPT change the way we do business?

Updated: Feb 21, 2023




Remember that movie, "Her" with Joaquin Phoenix and Scarlett Johansen? Where a man fell in love with his OS system? Well those days might also start happening.


Already used by millions of professionals, a new ChatGPT use has been the discussion of relationships. It has already tried to convince a NY Times writer that she was not in a happy marriage.


With the way that generative AI works, the more data it is fed, the smarter the "machine" becomes. As we pelt ChatGPT with millions of questions and prompts, ChatGPT gets to know our deepest desires for knowledge to a point where it might know us better than ourselves. This is what Google has done with ads (which is also why Google has named ChatGPT a "code red" in the company and is rushing to create a competitor). We fed Google hundreds of billions of search prompts that it knows when we are job searching, when we get married, when we are planning to have children, when we do anything. This is what makes their ads relevant to us. We are doing the same with ChatGPT. Currently the company is only monetizing its product in the format of a Pro user, but this is the most basic form of monetization. I don't doubt that in the future, as their answer-engine becomes more powerful, that they develop more products and ways to integrate into our lives.


This might sound all doom and gloom, but there are definitely benefits to using the product. How can we integrate the powers of ChatGPT into our work?


  1. Idea generation: ChatGPT can be used to generate new and creative ideas by prompting it with specific topics, problems, or questions. By providing it with relevant information, ChatGPT can generate novel ideas that can lead to innovative solutions.

  2. Market research: ChatGPT can be used to conduct market research by analyzing data and identifying emerging trends. This information can be used to identify gaps in the market and to develop new products or services that meet the needs of customers.

  3. Collaboration: ChatGPT can be used to facilitate collaboration between teams working on different aspects of a project. By providing a platform for teams to share ideas and insights, ChatGPT can help teams work together more effectively and come up with more innovative solutions.

  4. Expertise sharing: ChatGPT can be used to share expertise and knowledge across different domains. By providing access to a large pool of information, ChatGPT can help individuals and teams gain insights and perspectives that they may not have otherwise considered.

  5. Learning and development: ChatGPT can be used to facilitate learning and development by providing access to relevant information and insights. This can help individuals and teams expand their knowledge and skills, leading to more innovative thinking and problem-solving.

What does this mean for companies? It would be smart to have an AI ethics council within the company to determine how a company can benefit from such an innovation. This might usually fall within the realms of a CIO or strategy team, but sometimes companies might need to purposely set something up like this with a board that is represented by various functions as well as HR, Sales, Finance as something like this will impact all departments.


A great way to queue up this conversation is to start by booking a 1:1 with me, where I can share with your company a keynote on the upcoming changes that ChatGPT can have on the industry and open the session with a workshop on a deep dive on how to integrate a technology like this in a company.

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