Attracting more leads online has become a challenge for many small businesses. Traditional SEO tactics are no longer enough as search engines evolve to answer user questions directly. This shift calls for a new approach called Answer Engine Optimization (AEO). Understanding how to optimize your website for AEO can help your small business stand out and connect with potential customers more effectively. This post explores practical strategies tailored for smaller companies to improve their...

Sometimes the hustle and bustle of New York gets to me; its endless traffic, endless spores of people spilling on to the sidewalks, endless things to do and places to go. So the past few days, I’ve been spending time in New Hampshire, a much quieter part of the US. So much has happened in the world of AI and yet, as I look out my window to the quiet falling of snow onto classic New England homes, it feels like nothing much had changed. Most of us are still going to work next Monday, after an...

Happy Holidays! I hope you are cozy and well fed during the last couple of days of 2025. If you were muddled by the numerous headlines in AI in 2025, here is the condensed version to fully bring you up to speed with what happened in the AI space so you can skip all the reading.   1. AI shifted from chat to agents Without a doubt, agents dominated the airspace this year. The most consequential shift of 2025 was the move away from conversational AI toward agents that could take action. Instead...