What does being at NRF feel like?     Well, have you been to a music festival?   There are stages everywhere, different speakers happening at the same time, and the whole place feels like a maze. NRF is basically the biggest music festival for retail. Instead of bands, you have brands! It’s the perfect forum for the companies that help power retail to take the stage and share their learnings and predictions for what’s to come.   Of course, since yours truly is one part ambitious and another...

Attracting more leads online has become a challenge for many small businesses. Traditional SEO tactics are no longer enough as search engines evolve to answer user questions directly. This shift calls for a new approach called Answer Engine Optimization (AEO). Understanding how to optimize your website for AEO can help your small business stand out and connect with potential customers more effectively. This post explores practical strategies tailored for smaller companies to improve their...

Sometimes the hustle and bustle of New York gets to me; its endless traffic, endless spores of people spilling on to the sidewalks, endless things to do and places to go. So the past few days, I’ve been spending time in New Hampshire, a much quieter part of the US. So much has happened in the world of AI and yet, as I look out my window to the quiet falling of snow onto classic New England homes, it feels like nothing much had changed. Most of us are still going to work next Monday, after an...